PRODUKTBESCHREIBUNG
by Tobias Mauritz (Author)
Corporations are constantly forced to make permanent changes due to dynamic transformations in the political, technological, social, economic and ecological sphere. Disruptive developments, uncertainty due to global financial and economic crises and political instability intensify the situation. The ability to adapt and implement changes in this environment is vital to secure the long-term survival of any company. In order to control and accompany the processes of change, special management techniques are required, which are summarized by the term change management. Yet between sixty and seventy percent of all change projects in companies fail. This begs the question if these approaches are up-to-date in comparison with the latest scientific findings. This study examines the applicability of current neuroleadership approaches from a business perspective. The objective of the author is to determine whether the available tools, based on neuroscientific findings, can help project managers deliver a sustainable change, while taking basic human needs into consideration. In this book: - Neuroleadership; - Change Managment; - Neuroscience; - Laughter Yoga; - Neuroplasticity
