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AI Business Strategy: A Managerial Guide to Success - Paperback

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by Thomas Hutzschenreuter (Author), Tim Lämmermann (Author)

This book equips you with essential knowledge to strategically adopt and leverage today's machine learning-based AI systems.

Author Biography

Thomas Hutzschenreuter is a chaired professor of strategic and international management at the Technical University of Munich, Germany. He has consulted for many leading companies across industries with a particular emphasis on AI technologies, digitization, transformation, growth, and internationalization.

Tim Lämmermann is a doctoral candidate at the chair of strategic and international management at Technical University of Munich, Germany. His expertise predominantly lies at the intersection of strategic management and artificial intelligence.

Number of Pages: 186
Dimensions: 0.43 x 9.21 x 6.14 IN
Illustrated: Yes
Publication Date: November 18, 2025
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