Product Description
by Karsten Löhr (Author)
This book offers a comprehensive approach to innovation management. Based on a solid scientifi c basis, it provides concepts to initiate, pursue, target and supervise innovation projects through specifi c action steps. Suitable methods are given for inventions by development, research, forecast and creativity. Each chapter offers examples and shortcut rules to facilitate the comprehension for the reader. Moreover, the author explains the historic origins of innovation and its role in economy, business, and technological progress, underlining the importance of innovation for the improvement of business or the disruption of established models.
The science of innovation aims to give a solid theoretical background to students of appropriate academic courses and to anyone interested in supporting and developing innovation projects.
Author Biography
Karsten Löhr, Baden-Wuerttemberg Cooperative State University, Germany.
