{"product_id":"what-women-want-the-science-of-female-shopping-paperback","title":"What Women Want: The Science of Female Shopping - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaco Underhill\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe author of the hugely successful \u003ci\u003eWhy We Buy \u003c\/i\u003eand \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of \u003ci\u003eWhy We Buy\u003c\/i\u003e, \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, \u003ci\u003eWhat Women Want\u003c\/i\u003e, and his newest book, \u003ci\u003eHow We Eat\u003c\/i\u003e. He has also written articles for or been profiled in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eSmithsonian Magazine\u003c\/i\u003e, and more. Paco divides his time between New York City and Madison, Connecticut.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.22 x 6.32 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 19, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45612236079148,"sku":"9781416569961","price":15.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/what-women-want-the-science-of-female-shopping-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}