{"product_id":"sufficiency-in-business-the-transformative-potential-of-business-for-sustainability-paperback","title":"Sufficiency in Business: The Transformative Potential of Business for Sustainability - Paperback","description":"\u003cp\u003eby \u003cb\u003eMaike Gossen\u003c\/b\u003e (Editor), \u003cb\u003eLaura Niessen\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eBusinesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.\u003cbr\u003eLaura Niessen is a doctoral researcher at the Maastricht Sustainability Institute at Maastricht University, the Netherlands. She works on sufficiency-based business models and on how companies can promote sufficiency practices amongst their customers.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 348\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45600799359020,"sku":"9783837669107","price":90.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/sufficiency-in-business-the-transformative-potential-of-business-for-sustainability-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}