{"product_id":"negotiauctions-new-dealmaking-strategies-for-a-competitive-marketplace-hardcover","title":"Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGuhan Subramanian\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eToday's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are \"fighting on two fronts\"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show \u003cem\u003eFrasier\u003c\/em\u003e, and selling \"toxic\" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.99 x 9.48 x 6.58 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45604318838828,"sku":"9780393069464","price":26.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/smartsupplydeals.com\/products\/negotiauctions-new-dealmaking-strategies-for-a-competitive-marketplace-hardcover","provider":"Smart supply deals","version":"1.0","type":"link"}