{"product_id":"moving-to-outcomes-why-partnerships-are-the-future-of-marketing-paperback","title":"Moving to Outcomes: Why Partnerships Are the Future of Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert Glazer\u003c\/b\u003e (Author), \u003cb\u003eMatt Wool\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThink about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.\u003c\/p\u003e\u003cp\u003eMarketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 7.9 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45610432593964,"sku":"9781728261720","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/moving-to-outcomes-why-partnerships-are-the-future-of-marketing-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}