{"product_id":"making-sense-of-business-reference-a-guide-for-librarians-and-research-professionals-paperback","title":"Making Sense of Business Reference: A Guide for Librarians and Research Professionals - Paperback","description":"\u003cp\u003eby \u003cb\u003eCelia Ross\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An \"accidental business reference librarian by trade,\" Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.43 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 31, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45608044789804,"sku":"9780838910849","price":93.6,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/making-sense-of-business-reference-a-guide-for-librarians-and-research-professionals-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}