{"product_id":"international-marketing-principles-and-practice-a-management-oriented-approach-paperback","title":"International Marketing: Principles and Practice: A management-oriented approach - Paperback","description":"\u003cdiv\u003e\n\u003cp\u003eNavigate global markets with a clear, decision-ready framework for international marketing success.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComprehensive introduction to international marketing and strategic marketing management, linking theory to practical decision making.\u003c\/li\u003e\n\u003cli\u003eCovers the latest developments across all aspects of international marketing while keeping explanations accessible for real-world choices.\u003c\/li\u003e\n\u003cli\u003eIntegrates strategic and operative marketing and structures them around the international marketing management process for a holistic view.\u003c\/li\u003e\n\u003cli\u003eDesigned for students and young professionals seeking a management-oriented textbook that translates concepts into concrete business decisions.\u003c\/li\u003e\n\u003cli\u003eAuthored by Svend Hollensen and Marc Opresnik—seasoned academics with global perspectives who bring industry insight to the classroom.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePaperback edition, 170 pages, compact 9 x 6 inch format, published Sept 11, 2021.\u003c\/p\u003e\n\u003cp\u003eShips securely; easy returns if you need to exchange or refund.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45715685441580,"sku":"9798474275802","price":35.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/0954\/5772\/files\/8ab336d72a5f5d11ec8907af8c2b2eda.webp?v=1782457367","url":"https:\/\/smartsupplydeals.com\/products\/international-marketing-principles-and-practice-a-management-oriented-approach-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}