{"product_id":"inner-navigation-why-we-get-lost-and-how-we-find-our-way-paperback","title":"Inner Navigation: Why We Get Lost and How We Find Our Way - Paperback","description":"\u003cp\u003eby \u003cb\u003eErik Jonsson\u003c\/b\u003e (Author), \u003cb\u003eDonald a. Norman\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003eA FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, \u003ci\u003eINNER NAVIGATION\u003c\/i\u003e IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy are we so often disoriented when we come up from the subway? \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eDo we really walk in circles when we lose our bearings in the wilderness? \u003cp\u003e\u003c\/p\u003eHow -- and why -- do we get lost at all? \u003cp\u003e\u003c\/p\u003eIn this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the emptiness of the desert, gives readers extraordinary new insights into the human way-finding system. \u003cp\u003e\u003c\/p\u003eWritten for the nonscientist, \u003ci\u003eInner Navigation\u003c\/i\u003e explains the astonishing array of physical and psychological cues the brain uses to situate us in space and build its \"cognitive maps\" -- the subconscious maps it employs to organize landmarks. Humans, Jonsson explains, also possess an intuitive direction frame -- an internal compass -- that keeps these maps oriented (when it functions properly) and a dead-reckoning system that constantly updates our location on the map as we move through the world. Even the most cynical city-dweller will be amazed to learn how much of this innate sense we use every day as we travel across town or around the world. \u003cp\u003e\u003c\/p\u003eBoth a scientific and a human story, \u003ci\u003eInner Navigation\u003c\/i\u003e contains a rich assortment of real-life insights and examples of the navigational challenges we all face, no matter where or how we live. It's a book that is as provocative to ponder as it is delightful to lose yourself in. Don't worry: Erik Jonsson will help you find your bearings.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBorn in Sweden in 1922, \u003cb\u003eErik Jonsson\u003c\/b\u003e grew up using the forest as his navigation school. He moved with his family to California in 1969. He lives in San Diego, California.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 23, 2007\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45602599829548,"sku":"9781416575146","price":26.44,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/inner-navigation-why-we-get-lost-and-how-we-find-our-way-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}