{"product_id":"i-think-i-need-marketing-the-knowledge-you-need-to-build-and-manage-a-successful-marketing-program-paperback","title":"I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program - Paperback","description":"\u003cp\u003eby \u003cb\u003eBonnie Taylor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAre you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: -Creating an actionable marketing strategy that achieves business goals -Developing a winning brand and branding throughout a business -Choosing the right mix from traditional and digital marketing options -Setting budgets and saving money in marketing -Using research effectively and efficiently -Hiring and successfully working with outside consultants -Evaluating and capitalizing on results\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45605041995820,"sku":"9780578168616","price":37.37,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/i-think-i-need-marketing-the-knowledge-you-need-to-build-and-manage-a-successful-marketing-program-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}