{"product_id":"humanizing-b2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales-paperback","title":"Humanizing B2B: The new truth in marketing that will transform your brand and your sales - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaul Cash\u003c\/b\u003e (Author), \u003cb\u003eJames Trezona\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThere's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePaul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.4 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 27, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45610691166252,"sku":"9781788602518","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/smartsupplydeals.com\/products\/humanizing-b2b-the-new-truth-in-marketing-that-will-transform-your-brand-and-your-sales-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}