{"product_id":"handbook-of-public-relations-paperback","title":"Handbook of Public Relations - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert L. Heath\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eHandbook of Public Relations\u003c\/strong\u003e is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. \u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003eHandbook\u003c\/strong\u003e is divided into five sections. \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSection one defines the field, seeking to explain the role public relations play in society. \u003c\/li\u003e \u003cli\u003eSection two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. \u003c\/li\u003e \u003cli\u003eSection three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. \u003c\/li\u003e \u003cli\u003eSection four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. \u003c\/li\u003e \u003cli\u003eSection five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eNo other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book′s contributors comprise an academic \"who′s who\" of the public relations discipline. The \u003cstrong\u003eHandbook \u003c\/strong\u003eoffers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cb\u003eRobert L. Heath\u003c\/b\u003e, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSAGE Handbook of Public Relations \u003c\/i\u003e(2010), \u003ci\u003eHandbook of Risk and Crisis Communication\u003c\/i\u003e (2009), \u003ci\u003eStrategic Issues Management\u003c\/i\u003e (2nd ed., 2009), \u003ci\u003eRhetorical and Critical Approaches to Public Relations II\u003c\/i\u003e (2009), and \u003ci\u003eTerrorism: Communication and Rhetorical Perspectives\u003c\/i\u003e (2008).\u003c\/p\u003e Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 816\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.62 x 9.98 x 6.96 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 08, 2004\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45667020177452,"sku":"9781412909549","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/0954\/5772\/files\/ln_D5wxPxe9781412909549.webp?v=1781633196","url":"https:\/\/smartsupplydeals.com\/products\/handbook-of-public-relations-paperback","provider":"Smart supply deals","version":"1.0","type":"link"}