{"product_id":"great-fundraising-organizations-why-and-how-the-worlds-best-charities-excel-at-raising-money-hardcover","title":"Great Fundraising Organizations: Why and How the World's Best Charities Excel at Raising Money - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAlan Clayton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnlock new growth opportunities by transforming your organization's approach to fundraising\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGreat Fundraising Organizations, \u003c\/i\u003e renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)--rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. \u003c\/p\u003e\u003cp\u003eAccessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEvidence to explain why some non-profits dramatically grow their revenues whilst others don't.\u003c\/li\u003e \u003cli\u003eWhat makes leadership for a Great Fundraising Organization different.\u003c\/li\u003e \u003cli\u003eThat a precise set of internal behaviours are more important in driving growth than external factors.\u003c\/li\u003e \u003cli\u003eWhy some fundraising communications drive growth and why some don't.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite hard work and good intentions, many nonprofit organizations (NPOs) around the world massively underperform. Why? They don't have the money. They don't have the money because they don't know how to raise the money. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e, leading nonprofit consultant Alan Clayton helps you unlock your organization's potential to meaningfully change the world by showing how to build and lead a Great Fundraising Organization (GFO), a rare type of organization where massive fundraising growth allows for maximum performance, with a particular focus on leading financials, people, and communications. Based on data gathered over twenty years of work with more than 500 organizations, this book reveals exactly what works--the proven, rigorously researched mindsets, strategies, and practices of GFOs--so that charities worldwide can scale their fundraising and their effectiveness. \u003c\/p\u003e\u003cp\u003eContaining case studies about organizational culture viewed through the lens of behavioral science and supported by Clayton's track record of working with the world's biggest nonprofits, including UNICEF and WWF, to unlock more than $5 billion dollars of new revenue, this book teaches readers how to align and marry an organization's various internal cultures to its mission. \u003c\/p\u003e\u003cp\u003eReaders will learn how to sidestep common errors like assuming fundraising is simple, easy, and cheap, failing to recognize the two vastly different business models of raising money and delivering programs, and being blind to systemic internal conflict over culture, investment, and communication that can cause potential donors to lose faith regardless of the basis of the mission. \u003c\/p\u003e\u003cp\u003eAccessible, empowering, to-the-point, and infused with Clayton's signature observational humor, \u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e imparts proven methodology to all nonprofit leaders seeking clarity regarding exactly where they need to focus and what they need to do in order to reach their fundraising goals and make the world a better place, faster.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for GREAT FUNDRAISING ORGANIZATIONS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe.\"\u003cbr\u003e \u003cb\u003e--PROFESSOR ADRIAN SARGEANT, \u003c\/b\u003e Institute for Sustainable Philanthropy \u003c\/p\u003e\u003cp\u003e\"Being part of this journey has been a privilege--I wholeheartedly endorse Great Fundraising the book, the training and the people at Revolutionise International Ltd . This has underpinned my approach to building teams, engaging donors and influencing my organisations to achieve growth every year for the last 10 years.\"\u003cbr\u003e \u003cb\u003e--JAYNE GEORGE, \u003c\/b\u003eDirector of Fundraising, Marketing and Media, the RNLI, UK \u003c\/p\u003e\u003cp\u003e\"Unrestricted income means sustainability, independence and innovation for any INGO. At Lutheran World Relief, we have practically doubled our unrestricted revenue in five years since implementing the Great Fundraising programme that this book lays out so clearly. We now have an organisation which is united behind our vibrant fundraising culture.\"\u003cbr\u003e \u003cb\u003e--DAVID FUERST, \u003c\/b\u003eAssociate Vice President, Global Relationships \u0026amp; Resources, Lutheran World Relief, USA \u003c\/p\u003e\u003cp\u003e\"There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is 'Great Fundraising' that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the 'business of fundraising' at the core of organisational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organisation has for the people it serves.\"\u003cbr\u003e \u003cb\u003e--SCOTT CHAPMAN, \u003c\/b\u003e CEO, Royal Flying Doctor Service, Australia \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world.\"\u003cbr\u003e \u003cb\u003e--RUSSELL N. JAMES III, \u003c\/b\u003e JD, PhD, CFP\u003csup\u003e(R)\u003c\/sup\u003e, Professor \u0026amp; CH Foundation Chair of Personal Financial Planning, Director of Graduate Studies in Charitable Planning at Texas Tech University\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eALAN CLAYTON\u003c\/b\u003e is the founder and CEO of Revolutionise International, a fourteen-year-old consultancy that works with name-brand NGOs worldwide to \"accelerate people with purpose.\" His firm has helped more than 500 organizations, including UNICEF, WWF, Oxfam, and many smaller and medium sized nonprofits solve their problems through a signature blend of research, teaching, and execution.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.05 x 9.18 x 6.36 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 29, 2025\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45610640965676,"sku":"9781394278251","price":30.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/smartsupplydeals.com\/products\/great-fundraising-organizations-why-and-how-the-worlds-best-charities-excel-at-raising-money-hardcover","provider":"Smart supply deals","version":"1.0","type":"link"}