{"product_id":"customer-equity-building-and-managing-relationships-as-valuable-assets-hardcover","title":"Customer Equity: Building and Managing Relationships as Valuable Assets - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRobert C. Blattberg\u003c\/b\u003e (Author), \u003cb\u003eGary Getz\u003c\/b\u003e (Author), \u003cb\u003eJacquelyn S. Thomas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCustomer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 9.52 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2001\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":45608213676076,"sku":"9780875847641","price":45.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/smartsupplydeals.com\/products\/customer-equity-building-and-managing-relationships-as-valuable-assets-hardcover","provider":"Smart supply deals","version":"1.0","type":"link"}