# Winning on Purpose: The Unbeatable Strategy of Loving Customers - Hardcover

by **Fred Reichheld** (Author), **Darci Darnell** (Author), **Maureen Burns** (Author)

**Great leaders embrace a higher purpose to win. The Net  
Promoter System shines as their guiding star.**

Few  
management ideas have spread so far and wide as the Net Promoter System (NPS).  
Since its conception almost two decades ago by customer loyalty guru Fred  
Reichheld, thousands of companies around the world have adopted  
it--from industrial titans such as Mercedes-Benz and Cummins to tech  
giants like Apple and Amazon to digital innovators such as Warby Parker and  
Peloton.

Now, Reichheld has raised the bar yet again. In  
_Winning on Purpose_, he demonstrates that the primary purpose  
of a business should be to enrich the lives of its customers. Why? Because when  
customers feel this love, they come back for more and bring their friends--generating  
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden  
Rule--treat customers the way you would want a loved one  
treated--at the heart of enduring business success. As the compelling  
examples in this book illustrate, companies with superior NPS consistently  
deliver higher returns to shareholders across a wide array of  
industries.

But winning on purpose isn't easy. Reichheld also  
explains why many NPS practitioners achieve just a small fraction of the system's  
full potential, and he presents the newest thinking and best practices for  
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,  
complementary accounting measure that can truly leverage the power of  
NPS.

With keen insight and moving personal stories, Reichheld  
advances the thinking and practice of NPS. _Winning on  
Purpose_ is your indispensable guide for inspiring customer love  
within your own teams and using Net Promoter to achieve both personal and business  
success.

### Author Biography

**Fred Reichheld** is the creator of the Net  
Promoter system of management, the founder of Bain & Company's Loyalty  
practice, and the author of five books, including the _New York  
Times_ bestseller _The Ultimate Question 2.0_. He is  
currently a Fellow and Senior Advisory Partner at Bain, where he has worked  
since 1977. He divides his time between Cape Cod and  
Miami.

**Darci Darnell** is the global head of  
Bain's Customer practice. She has served in multiple global leadership roles  
and today sits on the firm's top elected governance committee. She is based in  
Chicago.

**Maureen Burns** is a Senior Partner  
in Bain's Customer practice. She is one of Bain's foremost experts on the Net  
Promoter System and Customer Loyalty. She is based in  
Boston.

You can find more about Fred Reichheld at:  
bain.com/our-team/fred-reichheld  
linkedin.com/in/fredreichheld  
twitter.com/fredreichheld?lang=en

**Number of Pages:** 288

**Dimensions:** 1.5 x 9.5 x 6.4 IN

**Publication Date:** December 07, 2021

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Winning on Purpose: The Unbeatable Strategy of Loving Customers - Hardcover

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