# The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Hardcover

by **W. Chan Kim** (Author), **Renée a. Mauborgne** (Author)

**The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.**

The seminal book _Blue Ocean Strategy_ has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of _Harvard Business Review_. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest _Harvard Business Review_ article, "Red Ocean Traps."

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.

This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."

### Author Biography

**W. Chan Kim and Renee Mauborgne** are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the _New York Times_ and #1 _Wall Street Journal_ bestseller, _BLUE OCEAN SHIFT_ and the international bestseller _BLUE OCEAN STRATEGY_, which is recognized as one of the most iconic and impactful strategy books ever written. _Blue Ocean Strategy_ has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, _BLUE OCEAN SHIFT_, see blueoceanstrategy.com.

**Number of Pages:** 224

**Dimensions:** 0.63 x 8.5 x 5.5 IN

**Publication Date:** February 14, 2017

## Details

- **Price:** 50.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 50.00 USD | In stock |

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- The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Hardcover

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> Updated: 2026-07-23