# The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives - Hardcover

by **Chris Cicchinelli** (Author)

**USA Today and _Wall Street Journal_** **bestseller!**

**How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.**

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In _the secret is YOU,_ author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

### Author Biography

Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation--a nonprofit dedicated to supporting transgender youth and their families.

**Number of Pages:** 240

**Dimensions:** 1 x 9.1 x 6 IN

**Publication Date:** April 13, 2021

## Details

- **Price:** 25.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 25.00 USD | In stock |

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- The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives - Hardcover

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