# The New Strategic Thinking - Hardcover

by **Michel Robert** (Author)

**Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies**

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, _The New Strategic Thinking_ shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

### Author Biography

**Michel Robert** is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including _The Wall Street Journal_. Robert is the author of _The Power of Strategic Thinking_, _Product Innovation Strategy Pure & Simple_, and _Strategy Pure & Simple II_, and is credited with coining the term "strategic thinking."

**Number of Pages:** 352

**Dimensions:** 0.93 x 9.84 x 6.48 IN

**Publication Date:** August 10, 2005

## Details

- **Price:** 55.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 55.00 USD | In stock |

## Images

- The New Strategic Thinking - Hardcover
- The New Strategic Thinking - Hardcover

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