# The Gold Standard: Giving Your Customers What They Didn't Know They Wanted - Hardcover

by **Colin Cowie** (Author)

**Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable "wow" events for the world's most demanding clients.**

If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.

Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner.

Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world--including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.

In this book, you will:

-   Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team.
-   Learn how you can align your vision with your essential mission statement.
-   Discover the core values, including service and accountability, that fuel Colin's customer-care ethos, and how you can apply those values to your own business.
-   Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.
-   Become armed to inspire and empower your team.
-   Be guided to create your own "bible" of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of.
-   Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who _doesn't_ complain when something goes wrong versus one who does.

**Number of Pages:** 288

**Dimensions:** 1 x 9.1 x 6 IN

**Publication Date:** September 07, 2021

## Details

- **Price:** 28.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 28.99 USD | In stock |

## Images

- The Gold Standard: Giving Your Customers What They Didn't Know They Wanted - Hardcover

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> Updated: 2026-07-23