# The Four Steps to the Epiphany: Successful Strategies for Products That Win - Hardcover

by **Steve Blank** (Author)

The bestselling classic that launched 10,000 startups and new corporate ventures - _The Four Steps to the Epiphany_ is one of the most influential and practical business books of all time._The Four Steps to the Epiphany_ launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.  
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.  
Rather than blindly execute a plan, _The Four Steps_ helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.  
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need T_he Four Steps to the Epiphany_.Essential reading for anyone starting something new.

  
_The Four Steps to the Epiphany_ was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

### Back Jacket

**the Four Steps to the Epiphany** Igniting the Lean Startup Movement

**WHEN I WROTE** _The Four Steps to the Epiphany_ over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company.

Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept.

Startups of all stripes are using the Customer Development process I laid out in this book and detailed in _The Startup Owner's Manual_ in 2012.

These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world.

In 2013, the _Harvard Business Review_ cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? --Steve

### Author Biography

**About the author:** A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 _Startup Owner's Manual_ is driving startups of all steps to achieve success.

Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in _The Wall Street Journal_, _Forbes_, _Fortune_, _The Atlantic_, _and Huffington Post_.

**Number of Pages:** 384

**Dimensions:** 0.9 x 9.3 x 7.5 IN

**Illustrated:** Yes

**Publication Date:** March 17, 2020

## Details

- **Price:** 42.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 42.00 USD | In stock |

## Images

- The Four Steps to the Epiphany: Successful Strategies for Products That Win - Hardcover

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