# The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport - Hardcover

by **Joshua Robinson** (Author), **Jonathan Clegg** (Author)

**_NEW YORK TIMES_ BESTSELLER**

**_Wall Street Journal_ reporters and authors of _The Club_, Joshua Robinson and Jonathan Clegg tell the riveting saga of how Formula 1 broke through in America, detailing the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world's fastest growing sport.**

For decades in America, car racing meant NASCAR, and to a lesser extent IndyCar, with Formula 1--the wealthiest racing league in the world--a distant third. Fast forward to 2023, and F1 has emerged at the front of the pack powered by a passionate yet nascent American fanbase. The F1 juggernaut has arrived, but this checkered flag was far from inevitable.

In _The Formula_, _Wall Street Journal_ reporters Joshua Robinson and Jonathan Clegg tell the epic story of how F1 saved itself from collapse and finally conquered America through guile, fearlessness, and above all, reinvention. With fast cars, big money, glamorous locales, and beautiful people as the backdrop, _The Formula_ reveals how F1's sudden arrival in the US was actually decades in the making, a product of the sport's near-constant state of transformation and experimentation. Bringing unique insight and access to F1's most storied teams and personalities--from Ferrari to Bernie Ecclestone to Christian Horner to Lewis Hamilton--_The Formula_ offers a riveting portrait of the drivers, corporations, cars, rivalries, and audacious gambles that have shaped the sport for half a century.

The end result is a high-octane history of how modern F1 racing came to be--the first book to tell the story of the outrageous successes and spectacular crashes that led F1 to this extraordinary yet precarious moment. More than just a sports story, _The Formula_ is the tale of a disrupter that broke into the crowded American sports marketplace and claimed its place through cash, personality, and a new understanding of what a sport needs to be in the age of wall-to-wall entertainment.

**Number of Pages:** 304

**Dimensions:** 1 x 9.23 x 6.26 IN

**Publication Date:** March 12, 2024

## Details

- **Price:** 29.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 29.99 USD | In stock |

## Images

- The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport - Hardcover

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> Updated: 2026-07-22