# The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media - Hardcover

by **Mathew Sweezey** (Author)

In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context. Salesforce marketing maven Mathew Sweezey explains "the context marketing revolution" and provides new rules for marketing in a transformed world.

-   Articulates the new "infinite media" environment and how this has led to the "context revolution" in marketing.
-   Provides powerful framework for the "hierarchy of context"--the essential elements of context for marketers to integrate into their approach.
-   Redefines and expands the role of marketing and marketers in the organization.

Audience: Practicing marketers and brand managers, as well as C-level executives and senior managers involved in product management. The book will also be of interest to students and teachers of marketing, brand development, product management and business strategy.

### Author Biography

**Mathew Sweezey** is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, his work has appeared in leading publications such as _AdAge_, _Forbes_, _Brand Quarterly_, _The Economist_, and _The Observer_. He is the author of _Marketing Automation for Dummies_. He keynotes at conferences around the world and routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.

You can find Matthew Sweezey at:  
mathewsweezey.com  
Twitter: twitter.com/msweezey  
LinkedIn: linkedin.com/in/mathewsweezey/

**Number of Pages:** 272

**Dimensions:** 1.18 x 9.37 x 6.22 IN

**Publication Date:** March 24, 2020

## Details

- **Price:** 32.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 32.00 USD | In stock |

## Images

- The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media - Hardcover

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> Updated: 2026-07-23