# The Art of the Literary Poster - Hardcover

by **Allison Rudnick** (Author), **Jennifer A. Greenhill** (Contribution by), **Rachel Mustalish** (Contribution by)

**An exploration of late nineteenth-century American literary posters**\--**a vibrant genre at the vanguard of modern commercial art and graphic design**

Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period -- including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed -- these  
advertisements for books and high-tone periodicals such as _Harper_'s and _Lippincott_'s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought  
after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the socalled poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, _The Art of the Literary Poster_ is sure to delight enthusiasts of illustration, advertising, and book arts.

Published by The Metropolitan Museum of Art/Distributed by Yale University Press

**Exhibition Schedule:**

**The Metropolitan Museum of Art, New York**  
(March 7-June 11, 2024)  

### Author Biography

**Allison Rudnick** is associate curator in the Department of Drawings and Prints at The Metropolitan Museum of Art, New York. **Jennifer A. Greenhil**l is Endowed Professor of American Art at the University of Arkansas, Fayetteville. **Rachel Mustalish** is Sherman Fairchild Conservator in Charge of the Department of Paper Conservation at The Metropolitan Museum of Art, New York. **Shannon Vittoria** is assistant curator in the American Wing at The Metropolitan Museum of Art, New York.

**Number of Pages:** 248

**Dimensions:** 1.3 x 10.2 x 7.8 IN

**Publication Date:** March 26, 2024

## Details

- **Price:** 50.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

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|---------|-------|-----------|
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- The Art of the Literary Poster - Hardcover

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