# The Art of Small Business Social Media: A Blueprint for Marketing Success - Hardcover

by **Peg Fitzpatrick** (Author), **Guy Kawasaki** (Foreword by)

**An essential guide for small business owners that** **_Booklist_** **calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur or small business owner and want to master digital marketing, you need this book."**

In _The Art of Small Business Social Media_, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you're a solo entrepreneur or part of a small team, _The Art of Small Business Social Media_ is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.

### Author Biography

Peg Fitzpatrick is a social media powerhouse and co-author of _The Art of Social Media: Power Tips for Power Users_ with Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google.

**Number of Pages:** 256

**Dimensions:** 0.97 x 8.78 x 5.7 IN

**Illustrated:** Yes

**Publication Date:** November 19, 2024

## Details

- **Price:** 29.95 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 29.95 USD | In stock |

## Images

- The Art of Small Business Social Media: A Blueprint for Marketing Success - Hardcover

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> Updated: 2026-07-23