# The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture - Hardcover

by **Myles Ethan Lascity** (Author)

Be popular and good-looking--it's the key to a happy life. Luckily, with a bit of know-how and money, you, too, can have it all. At least, that's what teen pop culture was selling in surround sound at the turn of the millennium. From movies like _Clueless_ to TV's _Dawson's Creek_ to the music videos on MTV's _Total Request Live_ and the catalogs of Abercrombie & Fitch, a consumer-minded ethos drove pop culture storytelling as millennials came of age in the late 1990s and early 2000s. But in the long shadow of the Great Recession, the upwardly mobile aspirations fostered by the era's popular culture and media seem to have been thwarted. Many millennials today lack the wealth their parents had at the same age, and the gaps between rich and poor rival those of the Gilded Age.  
  
_The Abercrombie Age_ reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely _would_ get better. Far from frivolous or forgettable, the era's superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.

**Number of Pages:** 216

**Dimensions:** 0.63 x 9.21 x 6.14 IN

**Illustrated:** Yes

**Publication Date:** October 15, 2024

## Details

- **Price:** 178.2 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 178.20 USD | In stock |

## Images

- The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture - Hardcover

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