# Smart Money: The Fall and Rise of Brentford FC - Hardcover

by **Alex Duff** (Author)

This book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League. In 2021, Brentford entered the world's most-watched sports league broadcast to 800 million homes creating unprecedented exposure. Almost immediately, the demographic of the club's fanbase has become younger and more affluent, with thousands of new fans ABC1-category fans buying season tickets in a new 17,000-seat stadium.

Drawing on the Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.

### Author Biography

Alex Duff is a distinguished sports business reporter, having worked for _Bloomberg News_ for fifteen years. His first book _Football's Secret Trade_ (Wiley & Sons, 2017) about the football transfer market was serialized in the _New York Times_ and _Guardian_, and featured in the _Daily Mail_. His second book _Le Fric: Family, Power and Money: The Business of the Tour de France_ (Constable, 2022) was longlisted for the William Hill Sports Book of the Year Award and named as one of the \`Best Summer Reads' of 2022 by the _Financial Times_. It was praised in the _Sunday Times_ and _Times Literary Supplement_.

**Number of Pages:** 368

**Dimensions:** 1.2 x 9.45 x 6.41 IN

**Publication Date:** October 15, 2024

## Details

- **Price:** 28.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 28.99 USD | In stock |

## Images

- Smart Money: The Fall and Rise of Brentford FC - Hardcover

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