# Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes and Lead Into Gold - Hardcover

by **Roy H. Williams** (Author)

**People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.**

In 100 chapters full of wit, wisdom, and uncommon good sense, _Secret Formulas_ conjures up more of the Wizard's provocative observations on advertising, business, and life that wong _The Wizard of Ads_ last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!

The Wizards's secret formulas will show:

-   How to find a champion to sell your ideas
-   Why targeting your market can be a big mistake
-   Why bankers think backwards
-   Why being out of style can be profitable
-   How to write miraculous ads

**Number of Pages:** 224

**Dimensions:** 1.18 x 7.17 x 10.08 IN

**Publication Date:** August 15, 1999

## Details

- **Price:** 26.95 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 26.95 USD | In stock |

## Images

- Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes and Lead Into Gold - Hardcover

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> Updated: 2026-07-23