# Reinvent Your Business Model: How to Seize the White Space for Transformative Growth - Hardcover

by **Mark W. Johnson** (Author)

A wholly updated edition of _Seizing the White Space_, revealing the step-by-step plan for unlocking transformational growth.

-   A practical guide to business model generation
-   Wholly updated to take advantage of new research and a new interest in business models
-   Featuring new examples and new case studies
-   Includes the most up-to-date study of digital transformation

Audience: Entrepreneurs and C-suite executives.

Announced first printing: 15,000  
Laydown goal: 4,000

### Author Biography

**Mark W. Johnson** cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of _Dual Transformation: How to Reposition Today's Business While Creating the Future_ (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning Reinventing Your Business Model in _Harvard Business Review_. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.

Author social media/website info: innosight.com/team\_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark\_w\_johnson

**Number of Pages:** 240

**Dimensions:** 0.9 x 9.4 x 6.2 IN

**Publication Date:** July 10, 2018

## Details

- **Price:** 35.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 35.00 USD | In stock |

## Images

- Reinvent Your Business Model: How to Seize the White Space for Transformative Growth - Hardcover

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