# Problem Hunting: The Tech Startup Textbook - Hardcover

by **Brian Long** (Author)

**A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors**

In _Problem Hunting: The Tech Startup Textbook_, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

_Problem Hunting_ is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:

-   Finding and testing product market fit
-   Creating and refining your product
-   Selling and marketing your new solution
-   Hiring your team and building your culture
-   Mobilizing financial, legal, and compliance functions
-   Pitching investors and securing funding

  
Built upon learning and anecdotes from a unicorn founder, _Problem Hunting_ has everything prospective entrepreneurs and leaders need to start their business.  

### Author Biography

**Brian Long** is the cofounder and chairman of Attentive, a six-year-old tech startup with 1,000+ employees, $850M+ in capital raised from the best investors in the world, and hundreds of millions of dollars in annual sales serving 5,000+ customers. Attentive has been named to the Top 10 in the _Forbes_ Cloud 100, and #3 on the Deloitte Fast 500. Prior to Attentive, Brian was the CEO and cofounder of TapCommerce, which he sold to Twitter in 2014 for over $100M. Brian is a graduate of the University of Pennsylvania and loves soft pretzels.

**Number of Pages:** 288

**Dimensions:** 1.1 x 9 x 6 IN

**Illustrated:** Yes

**Publication Date:** October 03, 2023

## Details

- **Price:** 24.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 24.99 USD | In stock |

## Images

- Problem Hunting: The Tech Startup Textbook - Hardcover

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> Updated: 2026-07-23