# Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace - Hardcover

by **Guhan Subramanian** (Author)

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show _Frasier_, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.

**Number of Pages:** 256

**Dimensions:** 0.99 x 9.48 x 6.58 IN

**Illustrated:** Yes

**Publication Date:** February 01, 2010

## Details

- **Price:** 26.95 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 26.95 USD | In stock |

## Images

- Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace - Hardcover

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> Updated: 2026-07-21