# Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business - Hardcover

by **Paul Roetzer** (Author), **Mike Kaput** (Author)

**Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.**

**The truth is, AI possesses the power to change everything.**

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.

Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

_Marketing Artificial Intelligence_ draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.

As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.

So, come along on a journey of exploration and enlightenment. _Marketing Artificial Intelligence_ is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.

### Author Biography

**Paul Roetzer** is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of _The Marketing Performance Blueprint_ (Wiley, 2014) and _The Marketing Agency Blueprint_ (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, _The Marketing Agency Blueprint_, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

**Number of Pages:** 256

**Dimensions:** 1.1 x 9 x 5.9 IN

**Publication Date:** June 28, 2022

## Details

- **Price:** 25.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 25.00 USD | In stock |

## Images

- Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business - Hardcover

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