# Logos That Last: How to Create Iconic Visual Branding - Hardcover

by **Allan Peters** (Author)

**Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in _Logos That Last_.**

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this **landmark guide for designers and brand strategists of any level**.

Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in _Logos that Last_ for the very first time. Learn how to **build great relationships with clients**, while **cultivating consistency and productivity**.

_Logos that Last_ also includes:  

-   Detailed case studies that follow designs from concept to completion
-   Tips for turning a good idea into a great logo
-   Strategies for extending a great logo into a dynamic brand system
-   Advice for turning your passion into your profession

  
With _Logos that Last_, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

### Author Biography

**Allan Peters** is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He's worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

**Number of Pages:** 208

**Dimensions:** 0.8 x 10.1 x 8.7 IN

**Illustrated:** Yes

**Publication Date:** November 07, 2023

## Details

- **Price:** 40.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 40.00 USD | In stock |

## Images

- Logos That Last: How to Create Iconic Visual Branding - Hardcover

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> Updated: 2026-07-21