# Ladislav Sutnar: Visual Design in Action - Hardcover

by **Reto Caduff** (Author)

Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." _Visual Design in Action_ is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. _Visual Design in Action_ is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of _Visual Design in Action_ (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.

**Number of Pages:** 188

**Dimensions:** 1 x 12.5 x 8.7 IN

**Illustrated:** Yes

**Publication Date:** October 27, 2015

## Details

- **Price:** 85.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 85.00 USD | In stock |

## Images

- Ladislav Sutnar: Visual Design in Action - Hardcover

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