# Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness, How to Make Sales Forever - Hardcover

by **Jeffrey Gitomer** (Author)

How can this book help you make more sales right now?

Jeffrey Gitomer's _Little Red Book of Selling_ became the all-time bestselling Classic because it's the only sales book that focuses on BOTH "how to sell" and the unknown secret of selling, "why people buy." Answers that every salesperson wants and needs.

This _classic edition_ also tells the never-before published backstory of how the _Little Red Book_ came about, and includes bonus content of Jeffrey's best ideas and thoughts.

Making every bestseller list including the coveted _New York Times_, the _Little Red Book_ made the _Wall Street Journal_ list a record-setting 103 straight weeks.

Sales leaders are saying, "I give it to every new salesperson." "A MUST READ and IMPLEMENT!" "You hit the nail on the head with regards to what works and why it works." "Bite-size chunks of sales GOLD you can absorb and use the same minute."

With self-tests and easy to grasp, real world information, the _Little Red Book of_ _Selling_ gives you the insight and strategies to understand why sales happen. The book includes Jeffrey's _12.5 Principles of Sales Greatness_ and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you'll make sales happen for yourself... forever.  

### Author Biography

AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers _The Sales Bible, The Little Red Book of Selling_, _The Little Black Book of Connections_, and _The Little Gold Book of YES! Attitude_. Most of his books have been number one best sellers on Amazon.com, including _Customer Satisfaction is Worthless_, _Customer Loyalty is Priceless_, _The Patterson Principles of Selling_, _The Little Red Book of Sales Answers_, _The Little Green Book of Getting Your Way_, _The Little Platinum Book of Cha-Ching!,_ _The Little Teal Book of Trust_, _Social BOOM!,_ _The Little Book of Leadership_, and the _21.5 Unbreakable Laws of Selling_. Jeffrey's books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.  

**Number of Pages:** 232

**Dimensions:** 0.5 x 7.6 x 5.1 IN

**Publication Date:** June 20, 2023

## Details

- **Price:** 24.95 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 24.95 USD | In stock |

## Images

- Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness, How to Make Sales Forever - Hardcover
- Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness, How to Make Sales Forever - Hardcover

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> Updated: 2026-07-24