# Identity Designed: The Definitive Guide to Visual Branding - Hardcover

by **David Airey** (Author)

**Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, _Identity Designed_ is the definitive guide to visual branding.**

Written **by best-selling writer and renowned designer David Airey**, _Identity Designed_ formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber **projects from a variety of the world's most talented design studios**.

You'll see the **history and importance of branding**, a contemporary assessment of **best practices**, and how there's always more than one way to **exceed client expectations**. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

_Identity Designed_ is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how **good design is good business**.

### Author Biography

**David Airey** is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of _Logo Design Love_ and _Work for Money_, _Design for Love_.

**Number of Pages:** 288

**Dimensions:** 0.9 x 10.1 x 8.8 IN

**Illustrated:** Yes

**Publication Date:** January 22, 2019

## Details

- **Price:** 45.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 45.00 USD | In stock |

## Images

- Identity Designed: The Definitive Guide to Visual Branding - Hardcover

---

> Source: [Smart supply deals](https://smartsupplydeals.com/products/identity-designed-the-definitive-guide-to-visual-branding-hardcover)
> Updated: 2026-07-23