# Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results - Hardcover

by **Jack Mitchell** (Author)

**Revised and updated for the first time since original publication!**

Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow \[Jack Mitchell's\] advice--we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, _Hug Your Customers_. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. _Hug Your Customers_ shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, _Hug Your Customers_ is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.

### Author Biography

**Jack Mitchell** is the CEO of Mitchells/Richards/Marshs/Wilkes Bashford, four of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.

**Number of Pages:** 302

**Dimensions:** 0.98 x 8.58 x 5.78 IN

**Publication Date:** June 11, 2003

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results - Hardcover

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> Updated: 2026-07-23