# Helmut Schmid: Typography - Hardcover

by **Kiyonori Muroga** (Editor), **Nicole Schmid** (Editor)

**"Helmut Schmid is one of the finest typographers worldwide." -Designculture**

The Austrian typographer and graphic designer Helmut Schmid (1942-2018) was acknowledged globally as a master of his craft. Schmid put his own spin on Emil Ruder's teachings while remaining faithful to his principles of clarity, simplicity and elegance. Living in Osaka, Vancouver and Germany (where he worked for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt), Schmid merged Eastern and Western influences in his editorial design, product packaging, political and corporate visual identity. This bilingual monograph explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe; accompanying texts narrate Schmid's life and career in an informative but pleasant manner. Complementing the publications _Weingart: Typography_ and _Ruder Typography, Ruder Philosophy_, _Schmid Typography_ completes Lars M?ler Publishers' surveys of the Basel school of typographic thought.

**Number of Pages:** 240

**Dimensions:** 0.94 x 11.81 x 9.06 IN

**Publication Date:** December 05, 2023

## Details

- **Price:** 60.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 60.00 USD | In stock |

## Images

- Helmut Schmid: Typography - Hardcover

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