# Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Hardcover

by **Bernd Schmitt** (Author), **Glenn Van Zutphen** (Author)

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:

### Author Biography

**Bernd Schmitt** is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and _The Daily Show_. Schmitt has written for _The New York Times_, _The Asian Wall Street Journal_, and _Financial Times_, and is also the author of several books including _Big Think Strategy_, _Customer Experience Management_, and _Experiential Marketing_, which have been translated into more than 20 languages. He lives in New York City.

Glenn van Zutphen was a working journalist for 26 years for the likes of _CNN International and CNBC Asia._ He owns VanMedia Group, a Singapore-based media consulting firm.

**Number of Pages:** 256

**Dimensions:** 1.2 x 8.9 x 6.4 IN

**Publication Date:** April 24, 2012

## Details

- **Price:** 40.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 40.99 USD | In stock |

## Images

- Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Hardcover

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> Updated: 2026-07-23