# Get Different: Marketing That Can't Be Ignored! - Hardcover

by **Mike Michalowicz** (Author)

****From Mike Michalowicz, bestselling author of _Profit First_, _Clockwork_, and _Fix This Next_, a practical and proven guide to standing out in a crowded market.****

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh\*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:  
1\. Does it differentiate?  
2\. Does it attract?  
3\. Does it direct?

_Get Different_ is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

### Author Biography

**Mike Michalowicz** (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of _Profit First_, _The Pumpkin Plan_, _Clockwork_, _The Toilet Paper Entrepreneur_, and _Fix This Next_. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in _The Wall Street Journal_, _Box Pro_ magazine, _Entrepreneur_, _OPEN Forum_, _Harvard Business Review_, and more.

**Number of Pages:** 304

**Dimensions:** 1.2 x 9.1 x 6.3 IN

**Illustrated:** Yes

**Publication Date:** September 21, 2021

## Details

- **Price:** 26.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 26.00 USD | In stock |

## Images

- Get Different: Marketing That Can't Be Ignored! - Hardcover

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