# Future Ready: The Four Pathways to Capturing Digital Value - Hardcover

by **Stephanie L. Woerner** (Author), **Peter Weill** (Author), **Ina M. Sebastian** (Author)

**To be a top performer in the digital economy--to become truly _future ready_\--you need a playbook. Now you have one.**

It seems like almost every company you can think of--including your own--has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language--a playbook--to guide and motivate their employees and keep everyone focused on a common goal.

_Future Ready_ is that playbook. Based on years of rigorous research with data from more than a thousand companies--BBVA, CEMEX, DBS, Fidelity, Maersk, and many others--the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound _business_ transformation. _Future Ready_ is your essential guide for becoming a top performer in the digital economy.

### Author Biography

**Stephanie L. Woerner** is Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, of _What's Your Digital Business Model?_

**Peter Weill** is a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in _Harvard Business Review_, _MIT Sloan Management Review_, and the _Wall Street Journal_. His books include _IT Savvy_, _Enterprise Architecture as Strategy_, and _IT Governance_, all published by Harvard Business Review Press.

**Ina M. Sebastian** is a Research Scientist at CISR. Her writing and research have appeared in _MIT Sloan Management Review_ and _MIS Quarterly Executive_.

**Number of Pages:** 256

**Dimensions:** 1 x 9.4 x 6.3 IN

**Illustrated:** Yes

**Publication Date:** October 18, 2022

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Future Ready: The Four Pathways to Capturing Digital Value - Hardcover

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