# Focus - Paperback

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by **Al Ries** (Author)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert **Al Ries** has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

### Back Jacket

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert **Al Ries** has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

**Number of Pages:** 320

**Dimensions:** 0.9 x 8 x 5.4 IN

**Publication Date:** December 13, 2013

## Details

- **Price:** 17.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 17.99 USD | In stock |

## Images

- Focus - Paperback
- Focus - Paperback

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