# Find Your Difference: Challenging Conformity in Business and in Life - Hardcover

by **Austin McGhie** (Author)

**This book is for marketers. If you are selling anything-a product, a service, a company, an idea, a place, or a brand--you are a marketer.**  

Part exploration and part exhortation, _Find Your Difference_ is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and _BRAND Is a Four Letter Word_ author Austin McGhie.

With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the "difference dampeners" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn:

  

  
-   How to identify what makes your brand and products unique
  
-   The top ten things to consider as you pursue difference
  
-   A five-step plan for getting those around you prepared to "do different"
  

  

No matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.

**Number of Pages:** 235

**Dimensions:** 1 x 9.1 x 6.3 IN

**Publication Date:** October 05, 2021

## Details

- **Price:** 24.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 24.99 USD | In stock |

## Images

- Find Your Difference: Challenging Conformity in Business and in Life - Hardcover

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> Updated: 2026-07-23