# Experimentation Works: The Surprising Power of Business Experiments - Hardcover

by **Stefan H. Thomke** (Author)

Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.

-   A much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.
-   Addresses a big and rising challenge for companies in an increasingly digital and agile world.
-   Based on years of research in leading companies.
-   Rich, engaging stories illustrating the ideas and practices.

Audience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.

### Author Biography

**Stefan H. Thomke**, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is the author of _Experimentation Matters: Unlocking the Potential of New Technologies for Innovation_ (Harvard Business Review Press, 2003), as well as over one hundred articles, cases, and notes published in books and journals such as _Harvard Business Review_, _Management Science_, and _MIT Sloan Management Review_. Thomke has chaired numerous executive education programs, both at Harvard Business School and in companies around the world. He is a frequent conference speaker and adviser to global business leaders.

You can find the author at:  
hbs.edu/faculty/Pages/profile.aspx?facId=6566  
linkedin.com/in/stefan-thomke-innovation/

**Number of Pages:** 288

**Dimensions:** 1.3 x 9.4 x 6.1 IN

**Publication Date:** February 18, 2020

## Details

- **Price:** 35.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 35.00 USD | In stock |

## Images

- Experimentation Works: The Surprising Power of Business Experiments - Hardcover

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