# Emotion by Design: Creative Leadership Lessons from a Life at Nike - Hardcover

by **Greg Hoffman** (Author)

**Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns.**

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:

-   **Creativity is a Team Sport**
-   **Dare to be Remembered**
-   **Leave a Legacy, Not Just a Memory**

Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally _emotion by design_.

With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

### Author Biography

**Greg Hoffman** is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.  

**Number of Pages:** 304

**Dimensions:** 1.2 x 9.3 x 6.2 IN

**Illustrated:** Yes

**Publication Date:** April 05, 2022

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Emotion by Design: Creative Leadership Lessons from a Life at Nike - Hardcover

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> Updated: 2026-07-23