# Dual Transformation: How to Reposition Today's Business While Creating the Future - Hardcover

by **Scott D. Anthony** (Author), **Clark G. Gilbert** (Author), **Mark W. Johnson** (Author)

**Game-changing disruptions will likely unfold on your watch. Be ready.**  
In _Dual Transformation_, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. _Dual Transformation_ shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.  
That moment starts with the core dual transformation framework:  

-   **Transformation A:** Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.
-   **Transformation B:** Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.
-   **Capabilities link:** Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core."

  
Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.  
Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, _Dual Transformation_ will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.  

### Author Biography

**Scott D. Anthony** is the Managing Partner of Innosight, the innovation and growth consulting firm. He is the author of several books, including _The Little Black Book of Innovation_ and _The First Mile: A Launch Manual for Getting Great Ideas into the Market_. **Clark G. Gilbert** is the president of Brigham Young University-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media. **Mark W. Johnson** is a cofounder and Senior Partner at Innosight.

**Number of Pages:** 272

**Dimensions:** 1 x 9.3 x 6.2 IN

**Publication Date:** April 18, 2017

## Details

- **Price:** 30.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 30.00 USD | In stock |

## Images

- Dual Transformation: How to Reposition Today's Business While Creating the Future - Hardcover

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