# Customer Communities: Engage and Retain Customers to Build the Future of Your Business - Hardcover

by **Nick Mehta** (Author), **Robin Van Lieshout** (Author)

**Make community building your ultimate business growth strategy**

In _Customer Communities: Engage and Retain Customers to Build the Future of Your Business_, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:

-   Strategies for creating a cross functional customer engagement team
-   Techniques for building community in places that _aren't_ the web or on social media
-   Ways to bring your organization's culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. _Customer Communities_ will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

### Front Jacket

The most resilient and popular products rely on communities of enthusiastic evangelists to tout their benefits, spread positive word-of-mouth, and drive reliable growth. Now, a team that includes the bestselling co-author of _Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue_ shows you how to create one of those communities dedicated to your own organization.

In _Customer Communities: Engage and Retain Customers to Build the Future of Your Business_, a team of award-winning CEOs deliver an actionable playbook that explains exactly how to cultivate the meaningful communities that fuel measurable and exponential business growth. In the book, you'll discover how to leverage this new growth strategy to scale your firm and develop enduring excitement around your products and your company.

Authors Nick Mehta (CEO of Gainsight) and Robin Van Lieshout (CEO of inSided) explain the 10 foundational Laws of Community that underlie every vibrant and healthy community environment. You'll learn why community development does not need to be expensive, arduous, or time-consuming, and how to integrate your community into the heart of your customer journey.

_Customer Communities_ walks you through how to create a cross-functional customer engagement team and the techniques you'll need for building community in places that aren't on the web or social media. It also describes how to bring your organization's culture and values into your community with a human-first alignment.

A can't-miss roadmap for community development, _Customer Communities_ is an essential read for customer success, marketing, support, and product professionals. It will also prove invaluable to entrepreneurs, founders, and executives in high-growth companies, as well as anyone else with a stake in organizational growth and resilience.

### Back Jacket

**Praise for CUSTOMER COMMUNITIES**

"For over a decade the Gainsight team has pioneered community approaches which have launched and scaled hundreds of successful brand communities. _Customer Communities_ is amongst the best collection of modern practices to building thriving communities which actually succeed today. Buy it, read it, apply it."  
**\--Richard Millington,** Founder, FeverBee

"Nick Mehta has collaborated with communities around the globe to create an eye-opening body of work that every leader must take to heart. _Customer Communities_ presents a new paradigm for success defined by the interdependence of company, customers, and the world around us. It returns us to the fundamental truth that 'we are all in this together.'"  
**\--Maria Martinez,** Chief Operating Officer, Cisco

"Customer communities are much more than online message boards run by one department. This book explains why connecting stakeholders online and offline in meaningful ways creates massive leverage across every part of your company. Best of all, you can do it without community members feeling your org chart."  
**\--Jim Roth,** President of Customer Success, Salesforce

### Author Biography

**NICK MEHTA** is CEO of Gainsight, a leading customer success company, and the bestselling co-author of _Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue_.

**ROBIN VAN LIESHOUT** is CEO and Founder of inSided, a leading community software company.

**Number of Pages:** 256

**Dimensions:** 0.71 x 9.27 x 6.32 IN

**Publication Date:** November 07, 2023

## Details

- **Price:** 32.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 32.00 USD | In stock |

## Images

- Customer Communities: Engage and Retain Customers to Build the Future of Your Business - Hardcover

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> Updated: 2026-07-23