# Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You - Hardcover

by **David Morey** (Author), **John E. McLaughlin** (Author), **Eugene Burger** (Author)

**Achieve Exceptional Results and Beat Your Competition**  

"... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―**David Copperfield**, American magician  

**#1 New Release in Organizational Change**  

**First comes the magic, and then the magic becomes the reality**  

**We are all capable of magic.** You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others.  

**Key business strategy secrets from the world's greatest magicians.** This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success.  

**Magic and disruptive innovation.** Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.  

**Learn how to:**  

-   Anticipate the next trends
-   Create remarkable new products
-   Launch marketing and advertising campaigns that will mesmerize
-   Make dazzling sales presentations
-   Resolve seemingly unsolvable business dilemmas
-   Inspire teams with resilient change leadership

**If you have read _Creating Magic_ by Lee Cockerell or _Bored and Brilliant_ by Manoush Zomorodi, you'll want to read _Creating Business Magic_.**

**Number of Pages:** 256

**Dimensions:** 1.2 x 8.6 x 5.5 IN

**Publication Date:** May 15, 2018

## Details

- **Price:** 27.99 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 27.99 USD | In stock |

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- Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You - Hardcover

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> Updated: 2026-07-21