# Change: How to Make Big Things Happen - Hardcover

by **Damon Centola** (Author)

**How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​**

Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.

When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, _Change_ presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.  

### Author Biography

**Damon Centola** is a Professor in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group. His widely cited work has been published across several disciplines in the world's leading journals, including _Science_, _The Proceedings of the National Academy of Sciences_, _Nature Human Behavior_, _The American Journal of Sociology_, and _Journal of Statistical Physics_. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the _New York Times_, _Washington Post_, CNN, _Wall Street Journal_, _Wired_, _TIME_, _The Atlantic_, and _Scientific American_.

**Number of Pages:** 352

**Dimensions:** 1.5 x 9.3 x 6.1 IN

**Publication Date:** January 19, 2021

## Details

- **Price:** 29.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 29.00 USD | In stock |

## Images

- Change: How to Make Big Things Happen - Hardcover

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