# Built to Innovate: Essential Practices to Wire Innovation Into Your Company's DNA - Hardcover

by **Ben Bensaou** (Author), **Karl Weber** (With)

**A Thinkers50 Best New Management Book for 2022**

**Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization**

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery--until now.

_Built to Innovate_ delivers a proven system for building relentless innovation into your company's DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:

-   Build your execution and _innovating_ engines
-   Master the _innovating_ perspective
-   Launch the three processes of _innovating_
-   Engage everyone in _innovating_
-   Generate ideas from the front lines
-   Empower coaches
-   Create a culture of _innovating_
-   Catalyze the _innovating_ process
-   Keep the ideas flowing

You'll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? _Built to Innovate_ provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.

### Author Biography

**Ben M. Bensaou** is a professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

**Number of Pages:** 288

**Dimensions:** 1.26 x 9.06 x 6.22 IN

**Publication Date:** September 28, 2021

## Details

- **Price:** 35.0 USD
- **Vendor:** Books by splitShops
- **Type:** Books
- **Tags:** Books by splitShops, Shopify Collective

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 35.00 USD | In stock |

## Images

- Built to Innovate: Essential Practices to Wire Innovation Into Your Company's DNA - Hardcover

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